I paid $770 for my pure bred pedigree black and white BC from a reputable breeder who breeds to maintain the BC breed. Five generation pedigree, scrupulous health testing, she is such an amazing dog temperament wise and to look at. As I said, this particular breeder breeds to maintain a pure and healthy line of BC's, hence why her prices are lower. I have some friends who have paid $1500 for merles and feel a bit "ripped off" but of course are deliriously happy with their pup anyway