The Sun will give you cancer, but no sun will kill you....
It's all about moderation in my book.
Find a good quality dry food - something that costs the earth - you get what you pay for most times
check out the ingredients before you buy it and research what you dont understand
Add to that some chicken wings, carcasses, necks, beef bones, lamb necks, lamb shanks and the occassional bit of pork (you will soon learn what your dog cannot tolerate)
That is probably as balanced as most people are going to get - no point in pushing BARF on an audience that is scared - just ease into it!
Supermarket foods that are good...hmmm...well of the canned variety - Nature's Gift and possibly Nature's Own (or some similar name) - nothing else at all, and even those only in emergency.
Dry food - supercoat is about the only one of value
In the meat section? I hear you ask!
Check out those roles and avoid any that use preservatives, colours or gelling agents
I hear that four paws stuff isn't bad - all it did was give my dog gas.
Everyone will have their own opinion - but mine over all is this
Feed what works!