I'm quite happy to agree that everyone needs to start somewhere - however how uneducated can one be when they can find DOL and the forums and the wealth of knowledge they hold, get a website up and running to advertise dogs and pups and state that they 'Will be only breeding to better the breed'. Personally I have serious doubts about someone breeding to better the breed when they can't even tell for themselves that their dog is dangerously obese!
I'm always more than happy to help new people to the breed who I believe have the best of intentions and seriously want to learn - however I really believe that people should be researching first before jumping into a breed and acquiring a houseful and then zipping out a litter. Websites which go on about deposits and 'can freight' make me squeamish also to be honest.