Sorry, but that is wrong, I actually work at pp (in the process of finding a new job) and they are definately affiliated with pp. I think which food is better comes down to your individual dog. I have had many customers come in and switch their dogs to innova and they do heaps better, but then we also get dogs who wont eat it, do poorly on it, etc. So it definately comes down to experimenting with different foods and seeing what your dog does best on