BARF is owned by Billinghurst, it is trademarked and we are not exactly allowed to call a raw diet "Barf"...He has sued or was sueing someone many years ago over his name being used to describe a raw diet, I never heard the outcome of it.
He doesn't own the trademark in the US, never did...
http://findarticles.com/p/articles/mi_hb50...06/ai_n18450512
I've had an email exchange with him some years ago in which he indicated he'd been done over by Barfworld.