Dean Rankin is the "Pen Name" for Frank Kern, an "Internet Marketer" who was successfully prosecuted by the FTC in 2003:
http://www.ftc.gov/os/caselist/dojsweep/03...k4globalstp.pdf
and forced to pay a fine of a quarter of a million dollars.
he now promotes various niche products through the use of a number of disposable "throw away" websites.
In this example, he is promoting a generic dog training "course" that he implies is tailered specifically for your dog breed.
How he does this is by using email opt-in forms on the above mentioned "throw away" websites that collect your name/dogs name, etc. He in turn plugs that info into an automatically emailed sales pitch (actually multiple sales pitches, sent via an autoresponder).
Here's a few of the "throw away" domains he's currently using to pull in sales leads (these are the ones I found when searching for "Brittany Spaniel Training" on google):
http://15minutedogtraining.com/
http://BrittanyTrainer.com
http://www.dog-e-news.com/Brittany%2520Spaniel_.php
http://pupvillage.com/o/Brittany%2520Spaniel_.php
Incidently....since he is using four different Google Adwords accounts to essentially monoploize four ad postions on google's search results page (which violated their advertising rules), he could be easily shot down were enough people to turn him into google
